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New Product Developments

While focusing on the future, our team anticipates market requirements and creates new products that match the emerging trends. Besides this, we handle the product testing needs and the following releases to certify that you remain ahead of your competitors. We weave new magic by including advanced features and solving bugs and jarring flaws to improve user experience.


Our web development company develops software for your company, tailored to offer reliable solutions to your business issues. You only need to update us about your problems, and we'll work hand in hand to create a quick fix. Our new product development team will use the information you share with us and our new product development template to develop a program solution tailored to ensure your enterprise grows to become successful.

Development Of A New Product

Our new software development process takes services from the conception phase to the market level. The new products developed are positioned to fill a marketplace opportunity or consumer demand. When developing up to the minute programs, the paces we follow include concept drafting, design creation, project creation, and market definition.

Present-day produce opens an entire up-to-the-date marketplace. It can replace an existing service 100%, take over the current commodity, or widen the demand for an existing service. Sometimes existing goods are introduced to present-day exchanges, repackaged, or sold differently. The latest software can enhance the application of a firm's resources, introduce the organization to a far-out market segment or market, boost its connection with its suppliers, or defend/improve its market share.

The recently developed programs differ from software line extensions, which are services that are a bit unique to the firm's current offerings. Some of the new product development examples include Keurig gourmet coffee devices and mass-market micro-cooks. For instance, an entire new mart was established for microwaves when they were produced in large quantities and sold at affordable prices.

Innovation Management And New Product Development

Innovation means all the times you update old programs or introduce new ones. From the consumers' perspectives, a proposal is innovative if it becomes a solution to their challenges. Note that you classify recently developed software in several ways. The highly known types for innovation include:

Breakthrough Productions

These apps are the ones that most individuals think about immediately whenever thinking about innovation. These applications can considerably improve the firm or world, such as a technology leap or excellent cost reduction.

Platform Productions

These outputs create the foundation architecture for the following-generation application. They are larger-sized in scope compared to the incremental produces. You can apply the basic platform software design for a vast range of commodities in a class, and they can satisfy several demands.

Incremental Productions

Also identified as sustaining produces, incremental software reduces costs in most cases, enhances existing software lines, repositions the current programs in the recently developed bazaars, or are additions to the current platforms. These outputs generally enhance the existing commodity with modernist generations.

Disruptive Productions

These goods feature a long-drawn-out gestation time upon launch, but they have an enormous growth. Here, disruptive innovations refer to revolutions that provide low-cost and straightforward commodities to solve the consumers' problems. Generally, these goods disrupt the mart-leading productions by providing low-quality outputs and then enhancing the quality to the point where they win the mainstream demand.

7 Stages Of New Product Development Process

1. Idea Generation 01

Your firm has a program idea. As a result, the first step focuses on the SWOT analysis performance. In the SWOT matrix or SWOT analysis, you do basic scanning of your firm's Strengths, Threats, Opportunities, and Weaknesses. The firm's Weaknesses and Strengths fall under the internal factors, while its Threats and Opportunities fall under the external factors. The SWOT analysis should focus on return on investment, current marketing trends, and other expenses like distribution. This step requires you to create the program's roadmap. It's recommended to develop over one roadmap suiting various risk levels.

2. Screening & Evaluation 02

The screening and evaluation step involves the committee/objective group reviewing your developed criteria and deciding whether to drop the project or continue with it. This quick step allows you to drop all the views that don't make the cut. The criteria should involve actual production costs, return on investment, market potential, and competition.

3. Concept Testing 03

The concept testing step entails involving your customers in trying the concept. It follows the internal screening phase, meaning it features a more firm picture. Ensure the customers can show their service understanding and agree if they need it or not. The customers' feedback can give you potential tweaks and some marketing opinions regarding the goods.

4. Business Analysis 04

In the firm enterprise analysis phase, you have 100% created the software and reviewed the concept externally and internally. Here, now you need to create a business case and metrics. Ensure the metrics feature the sales amount, values of all launched productions, and any piece of information that displays your process utility. The business case needs to paint a fully finished output picture, from the marketing master plan to the anticipated revenue.

5. Development 05

The produce takes flight at the app-making pace. It's the step where you're preparing yourself to get the production tested by the consumers. Therefore, a professional technical team needs to complete the design. Remember, this step involves completing beta versions, settling on manufacturing techniques, and addressing packaging.

6. Market Testing 06

The entire concept is in one place in the market testing phase and pitched to the customer test team as a beta test. Consider following this step so that you can validate your idea. Also, remember to solve all technical problems with the application.

7. Commercialization 07

The commercialization pace requires you to take the app to the marketplace and launch it. Ensure that you complete all the marketing processes and costs and then give the distribution and sales team members the final information. Also, have a technical support team that will monitor the consumer's needs.

Our team understands all the techniques for new product development and is ready to help you get started. Contact us right away to learn more about our new-product development strategy and get more other details.

How we do it?

The creation of any website is a complex process that requires qualified professionals working on demanding, challenging tasks. In recent years, we've developed more than 175 websites and put together a step-by-step guide. It includes eight main phases:


At this stage, we collect as much information about your business as possible. What are your objectives? Are your competitors any good? We analyze your target audience to specify your client's primary needs. This is the foundation of any and every project.


This phase includes multiple meetings where we have detailed discussions about possible design solutions and the tools we need. The most important part is deciding on the design of the home page. After it's done, we go on to other pages until we are ready for the next step.


This is the longest stage, with a sizeable amount of time spent on front-end and back-end development. The project manager describes the specifications of the project, then programmers work on code and install a CMS. At this point, the code is reviewed by the lead developer.

Presentation & Launch

The sweetest part — this is the focal point of our collaboration. This marks the official launch of your site, as it is now viewable to the public.

Content creation

Not limited to just text, this includes photos, videos, graphs, data tables – basically anything your users see when they visit the site. We integrate relevant data into responsive layouts and create content templates for custom solutions.

Web design

Here, we create mockups of multiple pages (in different sizes – for responsive layouts), put the content in, and show them to the client. After discussing any possible corrections or additions, we go on to the next phase.

Quality assurance

When everything's ready, the product goes through a series of tests, usually by people who weren't a part of this project. This gives us an opportunity to catch some of the less-obvious bugs and go on to the next step.


We guarantee our support even after the project's been completed. Our expert team is always ready to help. Rely on our end-to-end testing, round-the-clock support for bugs, and on-demand maintenance.

What Do You Get?

Experienced team

We are focused on bringing value to our customers and on helping them succeed in the marketplace.

Full-service Web Development Company

From ideation to maintenance and upgrades, we can be your partner for the entire software development process.

High quality

You get our years of experience, quality IT solutions, and our best service working for your business.

Our company develops both turnkey and custom solutions.

Both are acceptable, depending on your goals
and your budget.

  • Turnkey

  • Less expensive and easy to implement
  • Quicker to build
  • Meets most of the customer's needs
  • Lower risks
  • Custom-built

  • Personalized for your business, functionality- and security- wise
  • Possible gradual improvement
  • Quick changes
  • An advantage over competitors

We have


Since 2012, we've been developing web solutions for small startups and giant corporations in every field imaginable.

Research team

At KUBAS Labs, we analyze the target market and customer journey to create the best customer experience.

Latest Trends

Every day, we scout for the latest trends, search for new ideas, and implement them in our designs.

Our latest cases

Everyday we work hard to make life of our clients better and happier

Customer Testimonials

Christina Stungurė
CEO, Atosto

“Upon launching the new platform, the company secured significant improvements in user navigation and software integration, which were received positively by their users.

KUBAS Labs utilized efficient project management tools and methods to deliver results that exceeded their client’s expectations.

They improved the existing website professionally and paid attention to details. The team was always reachable and patiently explained and commented on any questions.

They did not simply fulfill the requirements but shared their professional opinion, made thought-out suggestions and were honestly interested in delivering the best possible product. They were fully committed to their highest standard.”

Vasyl Artiushchenko
CEO, TrustCorp

They demonstrate a high level of professionalism and take pride in their work.

We were looking for a new website for our client and find the solution to track data better than we can do with Google Analytics.

They built a website. Using Tilda, their team created tools for customers and in-house administrators, which allows them to easily order company services. KUBAS Labs built data-tracking technology for us to capture visitor behavior. They continue to work on website enhancements.”


Jambulat Kadiev
Director of Alfa Telecom s.r.o.

Their ability to adapt to our needs and no push back to do a project, as we want to was very impressive.

Working with a small IT staff there is much we cannot do internally due to limited personnel resources. For our first project, we asked them to build a Database management application allowing us to collect and report on specific data from our members.

Our management system is working perfectly. Sometimes we ask developers from KUBAS Labs to help us here and there with small new features. The platform is very stable and can coupe with a large amount of people who work with it.”


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